Farm Family – email, Company organization friends

Dear company organization friends,

Hi, my name is Dianne Campbell and am your recently hired Content Strategist for our company’s website. As Content Strategist for our website I seek to compile valuable up-to-date information for our website that is well-organized and easy to navigate so as to engage users and build their trust in our company thus build profits for our company. Good website content simplifies everyone’s lives, saves time and money, helps work place morale and keeps us highly competitive in our field.

You can help me create good content for our website by engaging in monthly meetings with me to discuss our website content so that we might present to our users the most up-to-date and valuable contents to our users.

Sincerely,
Dianne Campbell, Content Strategist

Farm Family – email Chief Financial Officer

Dear chief financial officer,

My name is Dianne Campbell and your newly hired Content Strategist for our company’s website. Website traffic counts for 50% of today’s user information and as a tool to make the best use of users time management efforts. Links such as “make on-line payments”, saves trips to the post office and takes just a few minutes to complete. Information about our services on our website saves the user from making an information seeking phone call or visit to our company which is a save for both customer and our business when it comes to staffing for customer service reps. I am saying all this to impress upon you the value of website content and the value of a well constructed website to our company, that our website content is an instrument that will increase our profits and keep us competitive in our field so then it would be advantageous for you to include funding for our company’s website content strategies, management and maintenance when considering your annual budget for our company.

sincerely,
Dianne Campbell, Content Strategist

Farm Family- email, upper management

Dear Upper Management,

Hi, my name is Dianne Campbell. I was hired three months ago as the company’s Content Strategist and have been hard at work assessing the contents of our current website to see what we are doing right and what improvements can be made. My findings are that for the most part the contents of our website is excellent but can be improved upon in the areas of organization, I found that our current website contains redundant or content over laps. content overlaps causes user confusion which results in low user traffic, low user traffic makes our website a useless tool to us and our users. I would like to streamline our web site by getting rid of these content overlaps and meet with you to discuss possible updates or new valuable content the would be use full to include in our company’s web site.

Good web site content increases user trust and user engagement in our company’s web site, simplifies everyone’s lives, save time and money and will help improve our work place morale. It’s a win for all involved.

Thank you,
Dianne Campbell, Content Strategist

Analyzing Farm Family

Farm Family’s goal is to provide families, businesses or individuals with various kinds of insurance protection such as life, auto, business ect, that is innovative and reliable and also provide knowledgeable advice from their agents and provide their clients with services that meets their clients individual needs. Innovative services that meets their clients needs include 24 hour claim services, and on line claim services and online bill pay services which allows clients to file a claim anytime or at their convenience and from anywhere and the same goes for the online bill pay service. Another innovative service provided by Farm Family is getting quotes online for any type of insurance and clients can also find a Farm Family agent online.

Two different types of audience that might be targeted by this web site might be families  looking for life insurance, car insurance and or home owner insurance that would benefit their families  and Business owners who wish to protect their employees and their business properties.

Farm Family wants the viewers of their web site to know that their organization has a long and excellent track record of providing insurance protection for families and businesses and is interested and able to provide their clients with innovative services that meets their clients needs.  Also that their contact agents are members of their communities and because their agents are familiar with the region which their clients reside, they can offer knowledgeable advice to their clients

E-mails, Face book or social media and text messages are good channels for Farm Families contents.

 

Nestle’s – Goals

Good food, good life is the promise Nestle’s is committed to delivering to everyone, everywhere to enhance lives through life with good food and beverages that not only taste delicious, but are also healthy and nutritious. Nestle’s also aim to create shared values for society and shareholders. The web site includes brands, recopies, research and development, investors page, a nutrition and wellness page and a careers at Nestle’s page.

http://www.nestle.com/aboutus

Farm Family – Goals

Provides insurance protection for families, businesses rural and Suburban areas since the 1950’s with a focus on what you need and when you need it by providing quick. responsive. hassle free service that makes a difference during a time of need. Farm Family provides insurance coverage for automobiles, home, life, personal and agribusinesses which is farmers and contractors. The website enables you to pay your bill, find and agent, get quotes from an agent, provide 24 hour claim reporting and have a “careers” at Farm Family page where you an apply for employment at Farm Family.

http://www.farmfamily.com/pub/PublicSite.nsf/about_us.xsp

GE-Goals

“A marketplace built on imagination. They mix and match the latest technology and research to build, power, move and cure the world. They offer nearly 1000 energy star-qualified appliances and lighting models. GE’s technology currently helps to deliver a quarter of the world’s electricity. GE’s oil and gas is currently operating in more than 120 countries working on the safest, most reliable and cost efficient innovation in the field.” Ge’s web site includes a products page, investor relations page, for consumers products and for businesses products page, news page and a careers at GE page.

http://www.ge.com/

http://www.ge.com/about-us/building

http://www.ge.com/about-us/powering